BLACK LIVES MATTER. It should go without saying. In many countries however, Black people’s lives are devalued because of the color of their skin. The racism which underpins this needs to be confronted by everyone.
Champion Humanity and make a statement today with this steel keychain.
Design: The phrase ‘Black lives matter’ was coined in 2013 by Black community organisers in the US responding to the acquittal of the shooter who killed Trayvon Martin, a young Black man. Over several years, it grew from a hashtag into a major social movement. In 2020, the slogan went global following the death of George Floyd, a Black man whose neck was knelt on for almost nine minutes by a white police officer in Minneapolis. Deeply rooted in American experience, ‘Black lives matter’ has universal relevance.
By purchasing this product, you also help save lives. Every purchase supports the Aegis Trust and the Kigali Genocide Memorial, established by Aegis in Rwanda.
Through education, Aegis enables divided communities to move from racism, fear and violence to shared responsibility for peace. It persuades people to lay down their weapons and champion humanity instead of taking revenge. And it puts the voices of survivors at the heart of its work, supporting them to rebuild their lives. (For more detail, see ABOUT US.)
- Keychain is 1' (2.5cm) by 1.5' (3.7cm).
- Shiny stainless steel
The pattern featured on this product is inspired by Rwanda's geometric design tradition.
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